About Me:

Name: Monica Way
Country: USA
Home Town: Woodside, CA
D.O.B.: 2-15-1978
Religion: Growing more Jewish by the day (Hebrew school drop-out in my youth)
Nicknames: Monsie, Mon, Monster, Moniiiii, Money, Super Mon Mon, Monday, Mojito


Color: Orange
Movies: The Lord of the Rings, Waking Life, The Matrix and The Sound of Music
Bands: Bjork, Keith Jarrett, Ray LaMontagne, Chris Botti, Springsteen, Dylan, Nina Simone, Seofon, Steve Roach, Stephen Halpern, George Winston, Kaki King
Artists: Pablo Picasso, George Braque, Mary Cassatt, Paul Cézanne, Vincent van Gogh, Friedensreich Hundertwasser, Wassily Kandinsky, Piet Mondrian, Marc Chagall, Camille Pissaro and Henri de Toulouse-Lautrec
Graphic Designers: Neville Brody, David Carson, Margaret Larsen, Kit Hinrichs (Pentagram), Louis Danziger, Milton Glaser,
Architects: Frank Ghery, Michael Graves, Mies van der Rohe, Friedensreich Hundertwasser, Mario Botta, Frank Lloyd Wright, Filippo Brunelleschi, and I.M. Pei too
Placemakers & Urban Designers: Jan Gehl, Lars Gemze, Fred Kent, Robert Tavernor, Holly Whyte, Hideo Sasaki, Richard Sennett
Web Sites: monicaway.com (duh!), insightdesigns.com, sapient.com, melondezign.com, zensufi.com, artandculture.com, beliefnet.com, groovetech.com, gameknot.com
Authors: Herman Hesse, Thich Nat Hahn, Michael Helprin, Robert Bly, Ken Wliber, J.K. Rowling, Virginia Wolff, Kahlil Gibran, and Friedrich Nietzsche
Games: Chess, Scrabble, Taboo
Foods: Tomato, mozzarella, olive oil and basil on slightly toasted bread
Sound: When I can make that water drop sound by hitting the side of my cheek
Smell: Lavender, mint, hibiscus and wet concrete

Why do you want to be a designer, Monica?
Somewhere in my late teens I realized that not everyone gets annoyed when a toilet flusher functions in a completely non-intuitive manner. Nor does everyone get outrageously bothered when a car can't be shifted into third gear when a coffee cup is placed in the drink-holder. And what about being sad, really sad, when a book cover design looks so out of place that you are left only to assume the designer must have been blind, dumb or illiterate to have placed THIS cover design on THAT book. Psh! What was he THINKING?!

At first I conceived my special "sensitivity" to be what many would call being anal. And then I moved to Switzerland. Although it was International Relations which initially drew me to Franklin College in Lugano, Switzerland, I soon realized that what I would find there would completely change the course of my life.

Ahhhh. It was like returning home after a long trip. Everything, and I mean EVERYthing was designed. And when I say designed, I don't mean a simple dictionary definition like "to conceive or fashion in the mind." I mean the purpose of everything had been reasoned, its details noted, improved, and tweaked to systematic perfection. No thing, no item my eye encountered was allowed to escape the scrutiny, the deliberation, the hand of Swiss design. Signs at airports, matchbooks, doorknobs, posters, clocks, bowties, moving walkways, garbage cans, bank notes, shopping carts, tweezers... everything had been designed with austere and aesthetic purity to beautifully fill a hole and solve a problem. I was living in Helvetica culture and I was in heaven.

That was almost 15 years ago and now I am quite sure I have what many would refer to as "the calling" – I am hard-wired for design in the digital realm and the built environment. Not only have I seen the little man behind the design curtain – I AM that little man, and so journey I must . . . into the deep, dark, twisted realm of the visual and spacial problem-solver - yes...

Human-Centered Web/Software/Urban Design.

"The essence of all beautiful art, all great art, is gratitude." -- Friedrich Nietzsche




"The aim of art is to represent not the outward appearance of things, but their inward significance." -- Aristotle




"Sometimes your joy is the source of your smile, but sometimes your smile can be the source of your joy." -- Thich Nhat Hanh




"All religions, arts and sciences are branches of the same tree." -- Albert Einstein




"It's not what you look at that matters, it's what you see." -- Henry David Thoreau




"There is a field outside of right and wrong. I will meet you there." -- Rumi




"All that we are is the result of what we have thought." -- Buddha

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